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dc.contributor.authorVilli, Mikko
dc.contributor.authorNoguera Vivo, José Manuel
dc.date.accessioned2018-02-06T12:34:43Z
dc.date.available2018-02-06T12:34:43Z
dc.date.issued2017
dc.identifier.citationVilli, M. & Noguera-Vivo, J.M. (2017). Sharing Media Content in the Social Media Environment. The Challenges and Opportunities of User-distributed Content (UDC), Journal of Applied Journalism & Media Studies, 6(2), 207-224.es
dc.identifier.issn20010818
dc.identifier.urihttp://hdl.handle.net/10952/2716
dc.description.abstractThe article explores the distribution of mass media content by the online audience that connects by using the different social platforms, such as Facebook, Twitter and WhatsApp. The focus is on the new and developing concept of user-distributed content (UDC). From the viewpoint of media organisations, UDC is a process by which the mass media converge with online social networks through the intentional use of social media services and platforms in an effort to expand the distribution of media content. UDC does not have a long trajectory as a study object in media studies. The study suggests that practices related to UDC can be more strongly incorporated into management and journalism in mainstream media organisations, and that the distribution of media content can rely increasingly on the communication structures among the online audience. In the review of the UDC practices, complimented with interviews with Spanish and Finnish journalists, practitioners can find keys for a better understanding of audience management as part of the content distribution process.es
dc.language.isoenes
dc.publisherIntellectes
dc.rightsAtribución-NoComercial 4.0 Internacional*
dc.rights.urihttp://creativecommons.org/licenses/by-nc/4.0/*
dc.subjectSocial mediaes
dc.subjectOnline audiencees
dc.subjectUser distributed contentes
dc.subjectSocial consumptiones
dc.subjectJournalismes
dc.titleSharing media content in social media: The challenges and opportunities of user-distributed content (UDC)es
dc.typearticlees
dc.rights.accessRightsopenAccesses
dc.journal.titleJournal of Applied Journalism & Media Studieses
dc.volume.number6es
dc.issue.number2es
dc.description.disciplineCiencias de la Comunicaciónes


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Atribución-NoComercial 4.0 Internacional
Except where otherwise noted, this item's license is described as Atribución-NoComercial 4.0 Internacional