Adaptative development of a model for manging it value with strategic flexibility
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Director/sKern, Uwe; Campoy Gómez, Laura M.
Discipline/sAdministración y Dirección de Empresas
Subject/sOrganización de Empresas
In recent years, IT has become an important success factor for firms acting in national and international markets. In corporate leadership, the IT function represents a vital element supporting the business organization in achieving its goals. Doing this, IT investments have risen steadily for many years. However, not all business functions share the perception that the IT function is a key player in the firm. As demonstrated within the thesis, the overall confidence in IT and the perception of the IT value proposition is often below expectations. Business requirements seem unfulfilled. Many studies confirm these perceptions. IT functions use diverse evaluation methods to increase and control its value. However, these evaluation methods seem incapable of steering the IT value proposition consistently. Additionally, in light of the ongoing crisis and market dynamics, the question arises of how the IT function must be set up to support firm flexibility. It is indisputable that flexib...