The Role of the Media Industry When Participation is a Product
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Author/sNoguera Vivo, José Manuel; Villi, Mikko; Nyiro, Nora; De Blasio, Emiliana; Bourdaa, Mélanie
Discipline/sCiencias de la Comunicación
Many media are changing their production and distribution routines— especially through social networks—because of the increasing opportunities for audience participation in more and better ways which still are not optimised by media.