The impact of tecchnological advancements on intermediaries in the motion picture industry.
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Discipline/sAdministración y Dirección de Empresas
Subject/sAdministración de medios
The main research objective of the dissertation is to systematically capture and explain those changes in a particular sector of the media industry that are triggered through technological advancements and have an impact on intermediation. Intermediation is an economic concept, which has proven its usefulness in the analysis of certain industries such as the trade or the financial service sector. However, the microeconomic-based concept of intermediation is typically not used for the analysis of technology-driven changes. In order to achieve the aforementioned objective, a new approach, namely, the Intermediation Analysis Approach is developed over the course of the dissertation and applied to a sample sector. The motion picture industry has been selected for this as intermediaries such as sales agencies and distributors traditionally play an important role. In addition, the motion picture sector has witnessed numerous technological advancements in the past and is thus perfectly suite...