Competitive advantage by customer integration. Empirical investigation by the example of German manufacturers of baggage handling systems.
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Discipline/sAdministración y Dirección de Empresas
Subject/sEstudio de Mercados
Achieving strong and unique competitive advantages is a goal in the strategic management of customer relations. Sustainable successful relationships to customers to secure profitable business in the face of growing competition are among the most important challenges for firms. In order to remain competitive in the future, German manufacturers have to force the application of innovative state- of-the-art methods to develop competitive advantages to attract and bind customers and to differentiate themselves from their competitors. This is of special relevance under conditions where their products alone are insufficient for the purpose. Such conditions also exist in industries which are crucial for the infrastructure and the care of a state and are of national interest and strategic relevance. Especially commercial airports have to provide a logistical service for the carriage of passengers and luggage and are of strategic importance. The dissertation at hand deals with the question of a...