The functionality of major-donor fundraising for German hospitals an empirical analysis from the viewpoint of hospital executive personnel and (Ultra-) High Net Worth Individuals.
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Discipline/sAdministración y Dirección de Empresas
Subject/sRecaudación de fondos
Medicina de vanguardia
Donantes de gran patrimonio
Personas con un patrimonio muy grande (UHNWI)
Personas con un patrimonio grande (HNWI)
Due to financial constraints, urgent investments or even cutting-edge medical research projects with high financial requirements cannot be realized. Solicitation of major donations as an additional funding source can contribute to this. Crucial here is the knowledge of the most potent donor target group - the high-networth individuals (HNWIs = financial assets of at least $1 million, UHNWIs = financial assets of at least $30 million) as major donors. However, there are hardly any comprehensive empirical data on wealthy individuals as donors to cuttingedge medical projects in Germany. This study, therefore, investigates for the first time to what extent the annual funding gap of the billing-based hospital financing system can be reduced with the help of UHNWIs and HNWIs. In addition, the focus is on how this target group can support specific medical funding projects in cutting-edge medicine and research to derive practical action recommendations. These scientifically based findings, ...