Attitudes toward organic products: a cross-national comparison and scale validation
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Author/sSarabia Andreu, Francisco José; Sarabia Sánchez, Francisco José; Parra Meroño, María Concepción; Moreno Albadalejo, Pablo
Discipline/sAdministración y Dirección de Empresas
Confirmatory factor analysis
Purpose – This study aims to examine the formal and metric properties of Gil et al.’s (2000) scale of attitudes toward organic products, which is the most popular scale to measure these attitudes. Design/methodology/approach – The sample consisted of 4,992 household shoppers living in Hong Kong, Germany, Norway, Spain and the UK. The questionnaire was distributed using a third-party consumer panel, and the fieldwork was conducted using computer-assisted Web interviewing. The approach was based on confirmatory factor analysis and measurement of invariance, as well as format analysis using a wordingsyntactic and semantic descriptive method. Findings – The scale reflects an attitude-toward-object model approach. Its use has been heavily varied (in terms of wording, item semantics and the attributes to be measured). A two-factor structure that meets the metric conditions (reliability and validity) is found. However, the analysis of invariance shows that the scale behaves differently in ...